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Since the establishment of Ikebukuro PARCO in 1969, they have actively sought to showcase cultural activities, primarily in fashion, but also in music, art, and drama, and have brought a splash of color to consumer culture. These initiatives have helped establish PARCO as a creative space and have attracted a great number of people with novel talents, enlarging a circle of creativity that is leading to the creation of the next cultural movement. In April 2014, they developed the PARCO Group 2020 Long-term Vision. As part of that vision, as a company that consistently creates new added value and responds to changes in the times and in social trends, they will strive to be designers of unique offerings for 24/7 urban life and creative drivers of urban evolution to achieve their goal of being a business group that prospers in urban markets.

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