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Комитет по маркетингу клюквы: продвижение использования и потребления клюквы, выращенной в США, во всем мире
Комитет по маркетингу клюквы (CMC) — это некоммерческая организация, основанная в 1962 году для продвижения во всем мире использования и потребления клюквы, выращенной в США. Комитет состоит из производителей клюквы со всех концов Соединенных Штатов, которые работают вместе, чтобы увеличить спрос на свою продукцию с помощью маркетинга, исследований и обучения.
Клюква — уникальный фрукт, выращиваемый в основном в Северной Америке. Они известны своим терпким вкусом и ярко-красным цветом, что делает их популярным ингредиентом во многих пищевых продуктах. Помимо использования в традиционных блюдах, таких как клюквенный соус и начинка, их также можно найти в соках, закусках и даже косметике.
Одной из основных целей ОМЦ является повышение осведомленности о пользе для здоровья употребления клюквы. Исследования показали, что они содержат большое количество антиоксидантов, которые могут помочь предотвратить некоторые виды рака и улучшить общее состояние сердечно-сосудистой системы. Они также обладают противовоспалительными свойствами, которые могут помочь уменьшить воспаление во всем теле.
Для достижения своей цели CMC разработала ряд маркетинговых кампаний, направленных на повышение спроса на клюкву, выращенную в США, как внутри страны, так и за рубежом. Эти кампании включают рекламу на телевидении, радио, в печатных СМИ, а также в социальных сетях, таких как Facebook или Instagram.
В дополнение к маркетинговым усилиям, направленным непосредственно на потребителей, CMC также работает с производителями продуктов питания для разработки новых продуктов с клюквой в качестве ингредиента. Это включает в себя все, от закусок из сухофруктов до заправок для салатов или даже энергетических батончиков.
Еще одним важным аспектом работы CMC является исследование новых способов использования клюквы помимо традиционных пищевых продуктов. Например, исследователи изучают способы их использования в продуктах по уходу за кожей из-за их антиоксидантных свойств или даже в качестве натуральных красителей для текстиля.
В целом, Комитет по маркетингу клюквы играет важную роль в продвижении клюквы, выращенной в США, по всему миру, информируя потребителей о ее пользе для здоровья, а также работая с производителями над разработкой новых способов использования этой универсальной ягоды. Сосредоточенность на инновациях в сочетании с традиционными методами ведения сельского хозяйства, передаваемыми из поколения в поколение с колониальных времен, делает ее единственной в своем роде организацией, занимающейся исключительно продвижением одной культуры - клюквы - во всем мире!
uscranberries.com
